Moonwalkr Social Rebranding and Launches
Client
moonwalkr
Agency
Aflog | Content Marketing Agency
Services
Creative Direction • Visual Identity • Social Media Branding • Editor
Moonwalkr creates high-performance cricket gear for athletes who play with intensity. I led creative for the brand across its rebranding, product launches, and storytelling initiatives.
From the Moonwalkr Brand Film to product-focused shoots and Dinesh Karthik collaborations, I built a visual identity that’s futuristic, sharp, and grounded in cricket culture. Our content focused on speed, precision, and style—reflecting the innovation behind every guard, glove, and pad.
Challenges Faced
1. No defined brand identity: Despite having great products, Moonwalkr lacked a strong visual and storytelling presence.
2. Functional perception: Gear was seen as protective, not aspirational.
3. Cricket saturation: Needed to stand out in a market flooded with traditional cricket brands.
4. Launch ready?: No launch playbook or high-quality visual content existed for retail or online use.
