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Moonwalkr Social Rebranding and Launches

Client

moonwalkr

Agency

Aflog | Content Marketing Agency

Services

Creative Direction • Visual Identity • Social Media Branding • Editor

Moonwalkr creates high-performance cricket gear for athletes who play with intensity. I led creative for the brand across its rebranding, product launches, and storytelling initiatives.

From the Moonwalkr Brand Film to product-focused shoots and Dinesh Karthik collaborations, I built a visual identity that’s futuristic, sharp, and grounded in cricket culture. Our content focused on speed, precision, and style—reflecting the innovation behind every guard, glove, and pad.

From the Moonwalkr Brand Film to product-focused shoots and Cricketer collaborations, I built a visual identity that’s futuristic, sharp, and grounded in cricket culture. Our content focused on speed, precision, and style—reflecting the innovation behind every guard, glove, and pad.

Challenges Faced

1. No defined brand identity: Despite having great products, Moonwalkr lacked a strong visual and storytelling presence.

2. Functional perception: Gear was seen as protective, not aspirational.

3. Cricket saturation: Needed to stand out in a market flooded with traditional cricket brands.

4. Launch ready?: No launch playbook or high-quality visual content existed for retail or online use.

Our Solution

1. Built the Brand Language
- Defined a visual world of “cricket meets sci-fi.”
- Introduced dark, futuristic tones, slow-mo shots, and motion-led edits.

2. Produced the Brand Film
- Directed the hero brand film.
- Focused on gear as performance enhancers, not just protection.
- Blended cinematic storytelling with product closeups and kinetic energy.

3. Created Launch Content for Every Touchpoint
- Shot product reels, e-commerce shots, and quick hooks for athlete collabs.
- Built a modular content bank for Instagram, website, and retail.

We used storytelling to turn gear into performance symbols, introducing characters like MK-XII and integrating them into social and campaign rollouts. Every content piece reinforced one thing: Moonwalkr is not just equipment—it’s movement, mindset, and momentum.