Buddy is an AI-powered sales manager designed for fitness studios. The product automates lead qualification, client follow-ups, bookings, and CRM updates — essentially acting as a studio’s most reliable front-desk employee.
The brand needed a website that could communicate trust, sophistication, and warmth, while also clearly explaining a fairly complex AI product to non-technical fitness studio owners.
Design and develop a conversion-focused website in Framer that feels friendly, premium, and human — just like Buddy.
02 — The Goal
The site needed to achieve three things:
1. Explain Buddy instantly - The product solves a pain point most studios face — slow lead responses — but the value needed to be communicated within seconds.
2. Feel warm, safe, and human - Buddy has a friendly avatar. The site needed the same personality: calming gradients, soft shapes, conversational tone.
3. Drive conversions - Primary CTA: Add Buddy to your website
Secondary CTA: Talk to Buddy
I designed the layout and hierarchy to deliver clarity → trust → action.
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