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Poptopia Visual Identity and Social Media Branding
Client
Poptopia
Agency
Aflog | Content Marketing Agency
Services
Creative Direction • Visual Identity • Social Media Strategy • Art Direction • Content Production
About the client
Poptopia is an instant hydration brand that blends the goodness of real fruit with the ease of ready-to-mix sachets. From tropical smoothies to refreshing coconut water, every Poptopia mix is made to keep you energized, refreshed, and always on-the-go. No blending, no mess—just add water.
Born to break the boredom of hydration, Poptopia turns every sip into a flavor-packed experience. Think bold blends, vibrant branding, and hydration that actually excites you.
Problem
The brand needed to stand out in a saturated wellness beverage market, with a strong, recognizable visual identity and scroll-stopping digital content—while also educating a new audience on what “instant smoothies” actually are.
Solution
We built a bold, tropical brand presence that feels modern, minimal, and super crave-worthy. Each content piece was designed to be clear and visual-first—with product as the hero.
What I Delivered
Tropical, vibrant, and minimal color palette
Standardized glassware styling: cylindrical, low-angle, condensation detail
Kitchen backdrops to reflect everyday consumption
Created rules for consistent content: straw always included, clean lighting, no abstract backgrounds
Impact
Consistent brand identity built across 40+ content pieces
Increased time-on-post and engagement via visual storytelling
Poptopia became instantly recognizable across its smoothie SKUs
