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Poptopia Visual Identity and Social Media Branding

Client

Poptopia

Agency

Aflog | Content Marketing Agency

Services

Creative Direction • Visual Identity • Social Media Strategy • Art Direction • Content Production

About the client

Poptopia is an instant hydration brand that blends the goodness of real fruit with the ease of ready-to-mix sachets. From tropical smoothies to refreshing coconut water, every Poptopia mix is made to keep you energized, refreshed, and always on-the-go. No blending, no mess—just add water.

Born to break the boredom of hydration, Poptopia turns every sip into a flavor-packed experience. Think bold blends, vibrant branding, and hydration that actually excites you.

Problem

The brand needed to stand out in a saturated wellness beverage market, with a strong, recognizable visual identity and scroll-stopping digital content—while also educating a new audience on what “instant smoothies” actually are.

Solution

We built a bold, tropical brand presence that feels modern, minimal, and super crave-worthy. Each content piece was designed to be clear and visual-first—with product as the hero.

What I Delivered

Tropical, vibrant, and minimal color palette
Standardized glassware styling: cylindrical, low-angle, condensation detail
Kitchen backdrops to reflect everyday consumption
Created rules for consistent content: straw always included, clean lighting, no abstract backgrounds